Discover the Power of Targeting the Right Audience with Google Ads
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Targeting the best and most responsive audience is crucial to success with Google Ads or any PPC platform strategy. The most specific keyword list and unique ad copy will not reach people who will actually buy from your shop or make appointments for local services if they are not relevant to your audience. First, understand demographics, psychographics and consumer behavior, pain points, and more. Then consider location as a primary factor in Ad targeting. With the help of a knowledgeable Google Ads agency, you can streamline your campaigns and get the best results ever.
Understand Google Ad Audience Segments
Google offers four main groups of audience segments to consider.
- Life event
Under each of these, there are many specific things to consider for your ad campaigns. Demographics include age, marital status, employment, income levels, and whether the targets own or rent their home. Affinity segments focus on interests and habits. These may include frequent searches and purchases for beauty items, garden goods, or healthcare services. In-market components collect people ready to buy based on online shopping activities. These frequently target higher-end things like real estate, vehicles, or world travel. Life event segments narrow demographics to specific things like marriage, graduation, or first-time home buying.
Besides targeting unique audience segments with your Google Ads campaigns, consider the customer matching system. This allows you to use email lists and other data to categorize individuals into more responsive segments. Everything you can do to segment your targets will help. After all, relevance matters most when serving ads that get clicks and conversions.
Geo-Targeting for Local Traffic Boosts
Any company that offers local services or runs a brick-and-mortar shop needs to target people in its area. Even if you do not have this, you can benefit from geographic targeting in some cases. This is especially true if what you have to offer has a connection to the unique demographics found there. For example, a shop that sells sports team paraphernalia globally can still target New York residents for their Yankees hats and baseball jerseys.
For local businesses, geo-targeting is a must. Focus on zip codes, city or town names, and entire states. When working with your professional Google Ads services team, determine an appropriate service area for your brand. How far will people drive to visit your shop or make an appointment? How far will your technicians go to offer services?
What Is Re-Targeting and Why Does it Work?
Also called remarketing, this method for targeting your Google Ads campaigns offers a highly effective way to encourage action. It includes the Customer above Match since those people gave your company their email contact information in the past. It also contains past website visitors, YouTube video viewers, and app users. Anyone who has interacted with your brand has a much higher chance of flowing down the funnel and eventually ending up as a client or customer.
When you target the right and most relevant audiences with the help of Google Ads service providers, the results speak for themselves. Experience higher CTR and lower CPA as you build your brand more than ever.