Zillow, a leading real estate marketplace, has alleged that a Johns Hopkins student violated the Copyright Act. Kate Wagner, a Johns Hopkins architecture student, utilized Zillow images on her parody Tumblr blog and website “McMansion Hell.
According to Zillow, Wagner modified the images in a way poke fun at the properties, adding comments like “black hole,” “doors & windows: divorced just like mommy & daddy,” “seriously do any of these windows match????” and “doors to nowhere.”
However, Zillow is not laughing, but instead taking the action as a real threat. On Monday, Zillow sent Wagner a cease and desist letter for allegedly “reproducing, modifying, distributing or otherwise creating derivative” images from the real estate firm’s website and utilizing them on her website. The company says the act may “[interfere] with Zillow’s business expectations and interests.”