What are the Advantages and Disadvantages of Gamification?

The competition between the companies becomes more severe. To keep afloat the business owners must adjust to modern tendencies and trends. Otherwise, there are no chances of gaining great profit. If you want to keep abreast of the times and boost the quality of your products or services, you should learn about gamification. Sounds Greek to you? Don’t be embarrassed! Below you will find all information you should know about it. So, here we go!

What you should know about the gamification

  The term gamification stands for the usage of gaming elements in other industries to make people more engaged in particular processes. It may be used for the optimization of your team or attracting new employees and retaining them. People often apply the gamification to give a second life to a company that has already lost its popularity. Why is it so popular? Gamification is represented in such industries as production, business, marketing, etc. 

  The technologies are developing and improving extremely fast. This fact makes our demands more sophisticated. That is why some people running companies don’t know how to make people devoted to the work they do with the help of traditional tools. Here gamification can help. Since games apply to animation services they always have visually attractive interfaces. Many people played computer games when they were children. Due to this, game elements arise some pleasant associations and feelings in them. It may sound strange, but you can benefit from this nostalgia!

The signs your company needs a gamification? 

  If you don’t know whether gamification is a beneficial option for you, we may help to make a well-informed decision. Analyze all your business operations. The first sign you should make use of gamification is the loss of motivation among the employees. It means that the working environment in your team doesn’t encourage the birth of new ideas and vigorous activity. There may be several reasons for it. They include uninteresting tasks, the predominance of routine processes, the rejection of creativity, the lack of encouragement from managers. All these factors have a detrimental effect on the business as a whole. There are two solutions to the problem. The first one lies in visiting and hiring new professional team members. The second solution – try to give your team a second birth.

 Gamification aims at replacing workflows with gaming goals. Work should engage employees. It means that gamification must be used for the benefit of businesses and people.

The advantages of the gamification model

  • Engaging and entertaining content: thanks to gamification you can transform boring content into an interesting and engaging one. Such an approach encourages a friendly environment and competition in the team. Gamification can set challenges and tasks that will be interesting for the learners to settle. By activating mental and emotional responses, people will be able to work and study without feeling tired much longer. This strategy is beneficial for setting particular goals and gaining them. If you want to optimize the educational processes, gamification is definitely worth trying. 
  • Immediate feedback: thanks to gamification you can quickly get feedback from people. By applying to a game model learners or clients cope with various challenges step by step. It also allows convenient tracking of the progress you have made.
  • A chance to shine: one of the most significant benefits of gamification is that it helps companies identify future stars and leaders. Gamification tools are not aimed at motivating passive, disinterested employees, but at allowing the most talented staff to shine and receive an appropriate reward.

The disadvantages of the gamification model

  • Being superficial: most companies implement gamification techniques at a superficial level. Managers are starting to use scoring systems, badges, and ratings in all internal organizational processes without exception, without thinking about whether the use of these technologies will help to strike a balance between competition and cooperation. They focus on achieving high results, forgetting the importance of creating meaning and joy in the lives of their employees. 
  • Short-term solution: no matter how interesting and exciting the game is, after a while, it still starts to get boring. Employees get tired of rankings, competitions, and other technologies used to keep them motivated. Workflow gamification guarantees short-term productivity gains, but long-term positive effects are not achieved by everyone. Incorporating game elements into the workflow, based on a disregard for the long-term well-being of company employees, is very unreliable. 

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