If you’re running a small business, you probably don’t have the time or resources to spend on elaborate site audits. You’ll want something quick and easy to implement repeatedly. How do you pick the easiest site analysis tool out of the thousands in the market?
Evaluating Factors for Site Analysis Tools
Before you settle on the first site auditing company you lay your eyes on, you’ll need to consider the following:
- What are your needs?
Can the tool drill down to your specific business goals? You’ll want a vendor that will fit your reporting needs, SEO agenda, and so on.
- How much are you willing to spend?
Look at your available budget and staffing resources. If you’re short on either, you’ll want the easiest site analysis tool to implement, preferably one that’s intuitive.
- What is your website structure like?
Your site’s technical architecture is definitely an evaluating factor. Certain tools won’t work with firewalls, third-party scripts, or less-popular content management systems.
- What support requirements do you need?
Some tools require technical know-how on your end, whether it be for installation or troubleshooting. If you do not have the support at your company, you’ll need a tool that can work around that.
- Is vendor support part of the deal?
Different tools offer varying levels of vendor support. Some offer trial periods or have training packaged in.
- Can the analysis cover external data sources?
Site analysis involves linking a lot of data sources to figure out what’s really going on. If your business intelligence data lies externally, you’ll want a tool that integrates that.
The best site analysis tool won’t help you if you don’t use it regularly and heed its advice and warnings. If you really intend to optimize your website and make it secure, have a plan in place!