DTLR Announces Merger With Sneaker Villa


DTLR, a Hanover-based urban retailer, announces merger with Sneaker Villa, a Philadelphia-based urban lifestyle retailer. Glenn Gaynor will head the combined company, which will include 240 stores and between 3,000 and 4,000 workers.

Headquartered in Hanover, the combined chain will be one of the largest to offer street-inspired attire and footwear in the nation. Both companies are highly known for being quality retailers and having community-centric cultures.

DTLR Merges With Sneaker Villa“This merger will allow us to better service our customers, employees and vendor partners, said Gaynor. “The combination will allow us to enhance the consumer experience by leveraging the best practices of both Villa and DTLR. By combining our talent and resources, we can accelerate growth and expand our reach.”

DTLR, formerly Downtown Locker Room, was established in 1982 in Baltimore and later acquired by New York-based Bruckmann, Rosser, Sherrill & Co. in 2005. DTLR operates 110 stores, including 29 in Maryland and eight of those are Baltimore based.

New York-based Goode Partners owns Sneaker Villa, which operates 120 stores under the Villa brand in 10 states.

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