Peapod, an online grocer owned by Ahold USA, has announced a partnership with DinnerTime, a meal planning company based out of Baltimore to allow shoppers to shop online and have their ingredients for meals delivered to their front door.
Charlie and Laura Moore are the co-founders of the DinnerTime app, which was launched in 2010 to help people customize meal plans. Users can also create customized shopping lists utilizing items that are on sale from a personally selected grocery store. According to the company, it currently has over 10 million meal combinations and 12,000 stores’ weekly sales information, serving members throughout the country.
In Baltimore, Peapod will be the only grocery delivery option available. The partnership will permit DinnerTime to expand in 24 U.S. markets that are served by Peapod. Consumers will have the option of selecting Peapod as their primary grocery in those markets.
The DinnerTime website recommends meals based on a variety of aspects, including budget, household’s tastes, health concerns, food allergies, time constraints and other restrictions. The website will then develop a Peapod order for pickup or at-home delivery from one of the Peapod locations, including a number of Giant stores.
Baltimore-based consumers can select from a wide variety of stores and monthly or annual subscriptions.